Tiger Woods is on a mission to improve himself. Last week, he went on a quasi-media blitz, where an op-ed article was released by Newsweek, he joined Mike and Mike on ESPN Radio, and decided to give Twitter a try. But is any of this helping his image?
In the Newsweek article, How I’ve Redefined Victory, he said he likes giving Charlie a bath rather than chipping another bucket of balls, and making macaroni and cheese for his daughter Sam more than going out to eat. He spent two segments on Mike and Mike on Thursday and didn’t really reveal much other than he is trying to better himself. He started tweeting again, and wrote on his Twitter account, “What’s up everyone. Finally decided to try out twitter!” This is clearly a scripted play by his management team to get out front of the upcoming one year anniversary of that fateful night that put his world in shambles.
I personally think more people would rather see Tiger out on the golf course kicking everyone’s ass again rather than telling us on the radio he is happier now. He may have realized there are more important things in life than golf, but he is Tiger Woods, and he is wired to play golf and win. He already holds just about every record in golf, but the one most coveted has not been broken yet. He is not going to shift his focus away from that. When the kids aren’t around, I can bet you will find Tiger on his new backyard course working his butt off.
Tiger needs to get on the course and win. Period. He needs to win, and he needs to win in big fashion. I don’t want to hear him on the radio, and I think a lot of other people feel the same way. I am happy Tiger wants to repair his image, and I hope he does. But the same way other sports stars have repaired their images is the same way Tiger needs to do it…on the field, not in the media.