It’s been a busy couple weeks since my last update on launching ParSaveGolf.com. The website is launched and I’ve began the work towards getting some content written and started some promotion for ParSaveGolf.com.
I have a lot to learn towards building out this online golf training aids retail store. First off, I just wish I had more time to work on the site and promote it. I don’t want to make excuses, but between my full time day job, working on my MBA. and trying to make time with my wife and son, the time just seems to blow by.
My focus moving forward will be trying to establish a written weekly schedule with specific times to complete tasks and work. I think this will help me in the long run in getting more accomplished and staying focused on what needs to be done.
Week 4: August 22 – 28
During these seven days, I mainly spent most of the time on ParSaveGolf.com reaching out to various independent golf companies to discuss potential wholesale opportunities. I exchanged emails with four more companies and will be hopefully getting their products on the website very soon to expand my inventory and selection.
Week 5: August 29 – September 4
I think one place where most startup online businesses fail is not placing an emphasis on making sales. You have to learn quickly what works and what doesn’t work when selling online. While reaching out and making contacts with golf companies to sell on the site is highly important, I won’t be open for very long if I don’t sell those products.
I did two things this week to take actions to promoting ParSaveGolf.com and working towards making that first sale. To start, I began an AdWords campaign focusing on about 6 keywords I have identified as being important to my website. I started this campaign last Saturday and set a daily limit of $5. I wanted to give it a week to see what happens. While I have gotten 7-9 clicks each day to ParSaveGolf.com, I have not made any sales. I have spent my AdWords budget for the week and am going to move on to other advertising platforms for next week to compare.
The second thing I did this week was film a video for the ParSaveGolf.com YouTube channel and write my first blog post at ParSaveGolf.com focusing on Train Your Aim, one of the products I am currently selling. As anyone with an online business knows, the ultimate holy grail is the first place search spot on Google. You have to write highly targeted articles focusing on keywords that will get you to the top. That way, hopefully people will find your articles on Google and build a rapport with the readers. In doing this, the idea is to build enough trust that they make a purchase from you. This is the idea behind doing videos and writing blog posts.
I have several more blog posts in the works and will be posting these along with additional videos in the near future.
Conclusion and Discount
As mentioned above, I am going to change up my advertising platform this week and go with another social media site. I am thinking Facebook is the way to go to see what kind of traffic I get by using the newly launched ParSaveGolf.com Facebook page. I am also going to step up Twitter usage this week and try to leverage some of the fans I have @Front9Back9.
Remember, as dedicated readers of Front9Back9.com, I have provided a promo code to use over at ParSaveGolf.com. Use Front9Back9 at checkout to get 10% off.