Paris, February 9th 2015
LACOSTE is pleased to announce the signature of a new partnership with golfer Alexander Levy. The Franco- American player, aged 24, has become one of the LACOSTE ambassadors on and off the golf course. He was also chosen to represent the new golf collection of the brand.
After a successful amateur career, Alexander joined the professional ranks in 2011. Last year, he won the Volvo China Open and the Portugal Masters becoming the first French player to get two wins in the same year on the European Tour.
Relying on its authentic sporting roots, LACOSTE is represented today by more than a hundred tennis and golf champions from over 20 different countries such as Alexander Levy, Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Gwladys Nocera.
With a strong sponsorship presence, the brand reinforces its heritage in tennis and golf through world renowned events such as the Australian Open, the French Open, the Barclays ATP World Tour Finals, the Alstom Open de France, the Evian Championship and the French LACOSTE Ladies Open.
About LACOSTE :
For LACOSTE, Life is a Beautiful Sport!
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world.
As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2013, the brand garnered a turnover of 1.8 billion euros.
For more information : www.lacoste.com.
Etienne Pigeonneau, PR Manager Sports and Licencees Tel. : +33 1 44 58 12 12 Email : email@example.com