Golf Digest wanted more of Tiger’s time. Tiger wanted more time to himself. So in the spirit of happy negotiating, the two parties decided to split ways on Thursday, and we will no longer see Tiger Woods’ golf instruction articles in Golf Digest. The two parties claim it’s a mutual split and it starts to make me wonder if Tiger’s agent, Mark Steinberg, is really not even fighting too much for these endorsements. This announcement comes on the heels of Gillette’s announcement it would not be renewing its contract with Tiger as well, which expired at the end of 2010.
So is Team Tiger not too worried about endorsements right now? I personally think Tiger has made the decision they are not as important to him anymore. If these companies want to end it, that is fine. I think he wants to worry about other things that have become more important to him right now. Things like his kids, his swing, and continuing his comeback story. Mark Steinberg said it himself yesterday:
He wasn’t ready to commit to any additional time at this point with everything going on – trying to work on his swing and other things.”
The bottom line right now, Tiger Woods is see-sawing on his legacy. Two things can happen. First, he will either have a comeback story made for the history books, or two, he will have a complete and utter failure in his quest to reach Jack Nicklaus’ major championship record.
In the end, I think the only thing that matters to him is those 18 majors, and if Tiger can somehow find a way to get there, the endorsements will come pouring in again.